An Overlook and Analysis of the Coca Cola Company Term Paper

An Overlook and Analysis of the Coca Cola Company - Term Paper Example As the paper outlines the company thus needs to analyze their internal environments for threats and opportunities in order to maintain their position in the ever dynamic competitive field. These different environments fall under the Pestle analysis that help the company managers to make macro decisions on policy changes. These include taxes, new laws, trade barriers and government policy changes among others. At the coca cola company economical challenges are posed by inflation due to economic crisis in most countries. The customer purchasing power is reducing to high oil and product prices. There is also a high rate of unemployment. Moreover, competition from other brands such as Pepsi is increasing. However, the company does not plan to cut down the price of their products. Socially, the lives of customers especially women is changing. Most of them are going out to work. It has resulted in the need for time management and the preference for healthier foods.   This study stresses that in the 1970s a subsidiary group in India wanted the company to share their secret formula under the Foreign Exchange Regulation Act. They declined and had to halt their operations for 16 years. The producers have been forced to provide exclusive territories to distributors. In addition, the European Commission alerted EU members to ban the sale of coca cola products due to a recent poisoning of 100 children in Belgium as a result of wrong use of carbon dioxide. In India, Protestants wanted the ban of coca cola claiming that the company was depleting ground water. There are also claims in India that coca cola possesses some amounts of pesticides that pose a risk to life. Hence, the need to ban it. The Coca Cola Company has a broad supply chain, which causes a great challenge in the development of tactical and strategic decisions. It is because of this that it faces strategic management issues globally. For instance, the same set of rules is not applied through out the company leading to an insufficient metric system for the company. As a result, there is a difference in simple things like the stock out and fill rate. These enhance the need for corporate level strategies as well as market and product development. Project management at the Coca Cola Company involves both logistics and procurement activities. Through purchasing and the involvement of ITC Infotech and consultation in SAP, there has been an improvement in supply chain management. Nonetheless, the company needs to find ways of investing in profits for future growth and earn more market shares and profits.